“Do not fear mistakes – there are none” – Miles Davis
Tag Archives: Win-Win
Quote for Today
“The Pessimist complains about the wind. The Optimist expects the winds of change. The Realist trims the sails”
Arthur Ward
The benefits of deeper and wider engagement can now be accessed, but only if the means of communication are enabled in the organisation’s micro and macro environment and are understood as being a new engagement process where the rules are determined, not by the organisation, but by the customers……
The new exchange relationship must not be one sided and embrace a win-win where there is a perceived benefit to both the organisation and the customer. An imbalance in the exchange relationship can have negative effects, representing opportunism by the organisation. Mutual benefit is essential in the exchange. The age of the customer is at hand and win-win relationships are the essence of developing a following, either through social media or through other forms of interaction.
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